Proudly Made in Brunei

The Halal Expo ended yesterday. The most pleasant surprise was to see the many products that are on offer by Bruneian companies. For most it was the first time we saw these products (hint ...work on your marketing).

As all these products are what each of us consumes regularly, that would already been a worthwhile venture even if they could only capture the local market. To break-out into the global market, the people need to conduct differently in marketing their products. One needs to be more aggressive than just showing the products on display and giving free samples. We have been to such Halal product exhibition before conducted by a foreign company. They really went to detail planning, explaining the products, giving free samples and dropping few handouts as reminders to the visitors.