In the LegCo today, questions were raised regarding lack of local news coverage. Sometimes ago (a month ago I think) I watched RTB news online. It was quite long – 45 minutes. I jotted down the time split between each items and I thought is useful to share the statistic since I realised the very subject was discussed in the LegCo today.What I found out were the followings:
1) Local news: 17 minutes but only covered 4 items. It was on local development strategy, traffic jam, zakat and profile of a village
2) ASEAN and world news: 19 minutes, a lot more compact and covering 12 items although 4 of them were on USA!
3) And the rest were on introduction, FOREX, Titah, sports and so on which have their own jingle and introduction. All in all about 8 minutes.
45 minutes is quite long and that it only carried 4 local news in itself is outrageous. No wonder we know more about other countries than what’s happening in our country. Compare this to BBC, ITV, SKY or Euro news. Most individual news items are less than 30 seconds, concise but still interesting. The news are repeated every 15 minutes. Most of us are busy nowadays and could not afford to sit down for 45 minutes to watch news. Otherwise people will switch to other channels. Well …people already are.
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